Empowering Athletes and Enriching Community
Our mission is to support athletes, from Kenya’s elite runners to rising talent in football, boxing, Hyrox and endurance sports.
We provide what they need to recover, perform and progress, elevating their journey on and off the field.
Mission with Global Reach
We are building a connected network of athletes guided by the same values that shape The Farm Club: movement, community, nature, and conscious living. We support them with clean, effective nutrition and opportunities that allow them to pursue their goals and inspire others.
Our approach goes beyond sponsorship, it’s about creating an ecosystem where athletes thrive, communities strengthen, and progress is shared.
The Iten Story
Where It Began
Our journey began in Iten, Kenya - the running capital of the world. Training alongside the Imani athletes revealed what performance rooted in community truly looks like. Their dedication inspired us to develop nutrition that supports recovery and sustainability in the real world, not just on paper.
What started in Iten has become a global mission, supporting athletes across multiple disciplines, backgrounds, and communities.
Developing Future Legends
We nurture ambition and give athletes room to grow. Earnings are reinvested into the Imani programme - supporting training, housing, farmland, and sustainable livelihoods. The same ethos guides our UK and global ambassadors, creating pathways for unseen talent to rise.
When we elevate one athlete, their community benefits. When communities strengthen, the movement expands.
The Ambassador Programme
We are forming a network of athletes who validate our products in real training environments- proving performance where it matters most. From local grassroots talent to rising professionals and world-class competitors, we support the journey, not just the result.
Accelerate Our Mission
This is just the beginning. We’re building a global movement rooted in purpose, performance, and opportunity. Follow us as we support and empower exceptional athletes in Iten, across the UK, and beyond.